Tuesday, September 25, 2012

Major Assignment Number One


Digital Media Artifact: Skype

           In today’s technology seeped society we are constantly looking for more ways to remain connected with people, especially over long distances. ‘Snail mail’ just doesn’t cut it for most people anymore. We want instant contact, moment-by-moment updates, and immediate responses. The most widely used medium for such interaction is the internet. We utilize social networks such as facebook and twitter to easily get in touch with our loved ones and have a sense of involvement in their everyday lives. Another such means of communication is the service Skype. First created in 2003 by Niklas Zennstrom and Janus Friis, and now owned by Microsoft, this application software allows users to make phone calls to both mobile phones and landlines, share files – such as text documents, videos, and pictures - hold videoconferences, send instant messages and texts, forward or transfer calls, in addition to a variety of other useful features. Calls and messages between skype users are free, but features beyond that require various fees with options to pay as you go, subscribe, or buy the premium package and pay a reasonable monthly fee. (Skype Official Website)

            Anyone with computer and internet access can utilize Skype with relative ease. You can even forward calls to your phone when you’re out and about without your computer. Skype is especially great for avid travelers or college students, to help them keep in touch with people back home – I’m sure the parents love it even more than we do. I find it fascinating that maintaining some form of instantaneous contact has become so nearly effortless in our day and age. However, there is no adequate substitute for real human interaction. Even so, Skype allows people to keep in touch and up to date with one another in a way that, not too long ago, was impossible.
           
            Manovich stated that new media had to meet certain criteria, such as numerical representation, transcoding, and modularity (p 20). When making a call using Skype, we begin with an analog voice stream that is picked up by a microphone. This is then transcoded into a digital format and broken into pieces that will be sent through the network and put back together on the other side of the call (Neagu).
            During a videoconference, Skype users can have face-to-face as well as audio communication. However, are these not merely digitized versions of real, physical interaction? A simulation? Users are only seeing and hearing representations of their contacts, yet they accept and treat it as entirely real, thus making it a reality (Baudrillard).
            “All media are extensions of some human faculty – psychic or physical. The wheel…is an extension of the foot” (McLuhan pp.26,31,32). We can see this concept played out in the case of Skype as well. Visuals such as video, documents, pictures and messages received would be an extension of the eye. Speaking audibly over a phone call or sending a text message would be considered extensions of the voice. Hearing audio stream would be an extension of the ear.

            Digital media technology has redefined how we interact with our world. Programs such as Skype give us the ability to reach across long distances to loved ones. Though we may be but simulations to one another from a digital standpoint, the thoughts expressed and the emotions felt are still very much human and very much real; and I am grateful to live in an era in which this kind of communication is readily accessible.


Sources:

Baudrillard, Jean. Simulacra and Simulations.

Manovich, Lev. "Chapter 1 What is new media?"

McLuhan, Marshall. The Medium is the Massage.



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